九州産業大学 · 商学部

研究关键词consumer information search・channel choice behavior・customer switching triggers・customer retention strategy・mobile service marketing

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• The Influence of Low Information Search costs on consumer Information Processing, JOURNAL of INDUSTRY and MANAGEMENT of INDUSTRIAL MANAGEMENT INSTITUDE , Vol.51, pp.33-42. 2019/032019 · 論文
• Consumer Information Search and Channel Choice, REVIEW OF COMMERCE AND BUSINESS , Vol.57, No.2, pp.107-128. 2016/112016 · 論文
• Impact of Switching Experience and triggers on Customer Relationships, REVIEW OF COMMERCE AND BUSINESS , Vol.59 No.4, 2015. 2015/072015 · 論文
• Customer Retention Strategy as a Dialogue : A Case Study of Cellular Phone Companies, Journal of information and management , Vol.30 No.4, pp.13-33. 2010/042010 · 論文

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