Rikkyo University · Graduate School of Business Administration / Faculty of Business Administration · 教授

Research keywordssport sponsorship・event impact perceptions・athlete endorsement・organizational identification・esports consumers・live streaming・stadium naming rights・sport tourism・brand awareness・fan loyalty

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• Connecting event impact perceptions to sponsor-related behaviours among residents in the host city2025 · International Journal of Sports Marketing and Sponsorship26 ( 1 ) 37 - 55 2025年
• Consumer motivations and behavioral intention mediated by athlete identification in mixed martial arts2024 · Journal of Taiwan Society for Sport Management24 ( 2 ) 193 - 222 2024年
• The effect of athlete endorsement on employees' organizational identification: a case study utilizing an Olympic athlete2024 · International Journal of Sports Marketing and Sponsorship25 ( 5 ) 1185 - 1202 2024年
• Do stadium naming rights announcements impact stock prices: A note on the Japanese experience.2023 · Asian Sport Management Review17 17 - 32 2023年

• プロスポーツチームのスポンサーとファンの相互影響に関する研究2011 · 日本学術振興会 科学研究費助成事業

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