Gifu University · School of Social Systems and Management · 准教授

Research keywordstourism marketing・short-form travel videos・social media influencers・cognitive absorption・destination image・eWOM・wellness tourism・overtourism

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• ‘Are ad endorsements really annoying?’ The impact of advertising in short-form tourism videos on tourists’ information processing2026
• Understanding the Adverse Effects of Enterprise Social Media on Employees via FoMO2025
• ‘Still reluctant to go?’ Destination image formation in the post-global pandemic crisis: perspective from Japanese tourists to China2025
• “Domino effects on eWOM?” understanding consumers’ dynamic perceptions of online travel reviews and perceived travel risk: A three-stage longitudinal approach2025

• Exploring and Evaluating Social Media Marketing Strategies for Lesser-Known Local Destinations2026
• 北海道大学DX博士人材フェローシップ（JST次世代研究者挑戦的研究プログラム）2021

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