Hokkai-Gakuen University · Department of Business Administration / Faculty of Business Administration · 講師

This is a public-data preview. Personalized fit, contact angles, and saved workflows require sign-in.

• 「The effect of the gap between the ratio of consumers' use of channels and the ratio of firms' use of channels on consumer purchasing behavior.」, The 46th ISMS Marketing Science Conference, Australia, 2024.
• 「海外市場における製造業者のチャネル戦略・製品戦略が成果に与える影響-最適独自性理論に基づく検討-」, 『流通研究』, 28(1), 1-15.
• 「The effect of manufacturers’ channel strategy and product strategy on performance in overseas market: Based on optimal distinctiveness theory」,2025 Global Marketing Conference at Hong Kong, 2025.
• 「CSRが消費者ベースのブランド・エクイティに与える影響」. 『三田商学研究』, 66(3), 329-344.

• Official profile