Keio University · Faculty of Commerce / Graduate School of Commerce · 教授

Research keywordsconsumer behavior・brand line extensions・packaging design・loyalty programs・AI recommendations・retailer-manufacturer evaluations

Research fieldsCommerce

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• Location Matters When Advertising Sustainable Products: Influences of Conceptual Metaphor and Anthropomorphism2025 · International Journal of Consumer Studies 49
• Combined effects of packaging colour and shape on consumers’ sweetness expectations and purchase intentions for hedonic foods2025 · British Food Journal 2025年
• Which loyalty program do customers prefer: a coalition program or a single-firm program?2023 · Journal of Services Marketing 37
• コア顧客はブランドの垂直的ライン拡張をどのように評価するのか？2023 · 三田商学研究 66

• サステナブル消費行動の促進に関する研究2022 · -
• 消費者行動における意味的手がかりの影響メカニズム2015 · -
• 消費者行動が流通業におけるパワー形成に与える影響の科学的考察

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