Mie University · Faculty of Humanities · 講師

Research keywordscollaborative consumption・subjective well being・livestream commerce・social capital・consumer behavior・sharing economy・prosocial consumption・cross cultural marketing

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• Exploring the Relationship Between Different Consumer Behaviors and Subjective Well-Being in Japan: A Focus on Prosocial, Sustainable, Experiential, and Conspicuous Consumption
• Nonlinear frequency analysis of COVID-19 spread in Tokyo using empirical mode decomposition
• The influence of online multiplayer games on social capital and interdependent well-being in Japan
• The relationship between consumer behavior and subjective well-being in Chinese teahouses and cafes: A social capital perspective

• 中国におけるカフェと茶館の利用動機とその社会的機能に関する研究
• 環境危機とポスト／ウィズコロナ禍を受けて持続可能性を模索する消費社会の調査研究
• インターネットを介する共同消費と社会関係資本の関連における日米中の比較研究
• 日米中における交流を伴うデジタル消費と幸福感の関連

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