Mukogawa Women's University · Faculty of Business Administration · 教授

Research keywordsconsumer neuroscience・brand love・brand equity・activation likelihood estimation・deep generative neural networks・marketing analytics

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• Aesthetic evaluation underpinning brand love relationship development: an activation likelihood estimation meta-analysis and multivariate analysis2025
• Identifying distinctive brain regions related to consumer choice behaviors on branded foods using activation likelihood estimation and machine learning2024
• Applying Deep Generative Neural Networks to Data Augmentation for Consumer Survey Data with a Small Sample Size2024
• Applying a Method for Augmenting Data Mixed from Two Different Sources Using Deep Generative Neural Networks to Management Science2023

• ブランド愛（ブランドラブ）のライフサイクルに関する神経基盤の研究2023
• ブランドへの愛着形成過程システムに関する神経基盤の研究2020

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