Ritsumeikan Asia Pacific University · Faculty of International Management · 教授

Research keywordscustomer value・customer loyalty・market orientation・service encounter・customer experience・electronic auctions

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• Managing Conflicts to Improve the Retail Networks in China: Replication Research with Extensions
• Implementation and outcomes of customer value: A dyadic perspective
• Customer Loyalty in the Auction E-service
• A Value-based Perspective of Market Orientation and Customer Service

• Value branding
• A Study of Multi-Store Loyalty
• Service encounters
• Value Branding in Higher Education

• Official profile