Ritsumeikan University · Faculty of Business Administration / Graduate School of Business Administration

Research keywordssocial media influencers・wanghong economy・live-stream marketing・consumer buying behavior・cross-cultural marketing・influencer economics

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• Are English Social Media Influencers and Chinese Wanghong equivalent? A bibliometric analysis using CiteSpace │ EBES Conference Proceedings │ 1,499-524頁2023
• Wanghong and the Wanghong Economy in China: A Systematic Review from a Cross-cultural Perspective │ Academic Journal of Business & Management │2023
• Research on Economic Efficiency and Fairness in the Context of Live Broadcast Marketing │ China Journal of Commerce │ 17,23-30頁2022
• Beyond short-term purchases: Influence of Social Media Influencers on Consumer Buying Behavior--An empirical research from China │ Journal of Commercial Economics │ 7,43-49頁2022

• 米中におけるインフルエンサーマーケティング研究の比較と統合2021

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