University of the Ryukyus · Faculty of International and Regional Creation · 講師

Research keywords観光旅行者行動・観光旅行者心理・Tourism・Equifinality・社会学・社会福祉・メディア

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• Citizens' Perceptions of Earthquake Memorial Parks and Their Willingness to Participate in the Parks' Management and Use: Results of a Survey of Residents Living in the Coastal Areas of the Miyagi Prefecture Affected by the Great East Japan Earthquake2025 · Nishisaka R.
• The impact of travel subsidy on individual accommodations under COVID-19 pandemic2020 · This study clarified the impact of subsidy from the Japanese government to revitalize the tourism industry, which has been negatively affected by COVID-19. Unlike previous studies, this analysis was performed on an accommodation basis rather than on a regional basis. We quantified the reservation status of each accommodation in Japan using the number of reservationable plans at the Online Travel Agency, finding that the number of reservations for many accommodations in 2020 decreased significantly from the previous year due to the influence of COVID-19. On the other hand, the number of accommodations with decreased numbers of reservations was limited during the period when all travels were covered by the subsidy. Moreover, binomial logistic regression analysis with reduced reservations as the dependent variable showed that consumers tended to select higher-priced accommodations during the COVID-19 pandemic with or without subsidy. In addition, it was suggested that during the period covered by the subsidy, consumers select accommodations to maximize both the discount amount and the discount rate.
• Influence of tourist experiences in migrating to an outdoor activity-based tourism destination: a case study2020 · Okano Yuki, Naoi Taketo
• 観光地への愛着に影響を与える滞在中の経験2019 · 観光地への再訪意向に影響する様々な要因が研究されており、観光地への愛着はその1 つである。本研究では、京都府と沖縄県への訪問経験のある人を対象に、彼らの各府県での経験、観光地としての各府県への愛着と過去の訪問経験、滞在期間に関する回答を質問票調査で回収した。そしてデータ分析の結果、観光地に接する時間や過去の訪問回数に加え、観光地においてどのような経験をしたかが観光地への愛着形成に大きな影響を与える可能性が示唆され、特に、飽きのこない魅力を感じたことが大きな影響を示していた。観光地への飽きに関する研究は少ないため、さらなる調査が望まれる。

• 多目的地旅行における観光スポットの体験的・感情的特性と選択の関係2024 · 若手研究
• ウェブデータに基づく訪日外国人旅行者の旅行履歴の実態解明と地方訪問者の特徴の抽出2013 · 研究活動スタート支援

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