Tamagawa University · Faculty of Business Administration · 准教授

Research keywordsprivate label branding・co-branding・national brands・retail strategy・Chinese retail markets・inbound retailing

This is a public-data preview. Personalized fit, contact angles, and saved workflows require sign-in.

• 欧米大手小売業のPB戦略
• 協働型プライベートブランドにおけるナショナルブランドの役割―ナショナルブランドが知覚品質に与える影響―
• CO-BRANDING BETWEEN PRIVATE LABELS AND NATIONAL BRANDS: DOES A CO-BRANDING STRATEGY IMPROVE CONSUMERS’ ATTITUDES TOWARD PRIVATE LABELS IN JAPAN?
• ウォルマートの戦略変化に見るアマゾンへの対抗策

• Official profile