University of Tsukuba · Division of Business Science

Research keywordsconsumer behavior・social media marketing・brand activism・political consumerism・LinkedIn branding・ethical consumption・animal welfare labels・OTT gamification・travel intention・luxury brand perception

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• Game changers: how marketable lifestyle, brand image, and athlete activism spark fan responses on social media2026 · 論文
• Carbon Neutrality2025 · 論文
• A study on factors affecting Japanese consumer’s behavior toward 5G smartphone purchase2024 · 論文
• Bonding Over a Pint Online: Be Easy Brewing2024 · 論文

• Exploring Digital Media Contents in Transforming Lower Level Sports Fans2019 · 日本学術振興会/若手研究
• Harnessing 'Digital India' - Scope for Technology Adoption by Unorganized Retailers2019 · Ministry of Human Resource Development, Government of India/
• サステイナブル・マーケティングのための消費者行動: どのように市場にアプローチし、どのようにサステイナブル・マーケティングを日本と海外で成功させるかを理解する2015 · 日本学術振興会/若手研究(B)

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