Keio University · Graduate School of Business Administration · 教授

Research keywordsconsumer behavior・voice assistant adoption・retail communication・social comparison・brand management・cross-cultural consumption

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• Sustaining shopping momentum in retail malls using real-time messaging2023 · Journal of Retailing
• Personality and travel intentions during and after the COVID-19 pandemic: An artificial neural network (ANN) approach2022 · Journal of Business Research
• Why do people avoid and postpone the use of voice assistants for transactional purposes? A perspective from decision avoidance theory2022 · Journal of Business Research
• Green apparel buying behaviour: A Stimulus–Organism–Behaviour–Consequence (SOBC) perspective on sustainability-oriented consumption in Japan2021 · Business Strategy and the Environment

• シェアリングエコノミーの促進・阻害要因に関する日印国際比較研究2023 · -
• モバイルコミュニケーションが消費者購買意思決定に与える影響に関する実証研究2020 · -
• オムニチャネルを通じた小売店舗ブランド構築に関する実証研究2017 · -
• 消費者のブランド無選好を形成する要因とその結果に関する実証研究2014 · -

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