Kindai University · Faculty of Business Administration · 教授

Research keywordsinternationalization・knowledge-based view・ambidextrous organization・user innovation・product standardization・brand management・local grocery retail・Japanese marketing・advertising industry

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• New Frameworks of Internationalization of the Japanese Firms2014 · Proceedings of the 22nd Consortium for International Marketing Research (CIMaR), University of Victoria, BC,Canada
• User Innovation and Product Standardization: Japanese Experience.2014 · Proceedings of the 40th European International Business Conference, Uppsala University, Sweden
• Relentless Still Works? : The Japanese Way of Marketing Research in Emergent Country2013 · Proceedings of the 21st Consortium for International Marketing Research The University of Adelaide, Australia
• Pros and Cons of Relationships-The case of account executive systems in the Japanese advertising industry2013 · Proceedings of the 29th Industrial Marketing and Purchasing Conference, Georgia State University, USA

• マーケティング知識の国際移転におけるブランドの組織・消費者統合効果の実証研究2014
• エコノミック・ガーデニングの手法を用いた地域力向上のための実証的研究2012
• 価値創造を実現する企業特殊優位の国際移転プロセスに関する研究2012
• リード・ユーザー・メソッドを用いたオープン・イノベーションの理論的実証研究2011

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