Ritsumeikan University · Faculty of Business Administration / Graduate School of Business Administration · 教授

Research keywordsword of mouth・product attachment・market categories・new product development・category creation

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• Actions are more than just words: Relationships between word-of-mouth, personal interaction, and product attachment │ Journal of Retailing and Consumer Services │ 811039942024
• Creation of Market Categoreis through Product Strategy: A Text-Mining Approach │ Journal of Asian Finance, Economics and Business │ 8 (2),439-451頁2021
• 新製品開発研究の最新動向及び今後の課題 │ Journal of East Asia Management │ 2 (1),105-132頁2021
• 日本の液晶テレビ市場における市場変容プロセスに関する考察 │ 京都橘大学紀要 │ (43),107-120頁2017