Tokyo Metropolitan University · Graduate School of Business Administration · 教授

Research keywords異文化コミュニケーション・マーケティング・リサーチ・ブランド混同・テキスト分析・データサイエンス

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• Smolak-Lozano, E., Nakayama, A. (2021). Text-Mining Approach to Political Communication on Twitter: The Analysis of the Discourse of Spain’s Principal Political Parties During the European Parliament Elections in 2019. In: Balonas, S., Ruão, T., Carrillo, M., V. (eds) Strategic Communication in Context: Theoretical Debates and Applied Research (pp. 231-270). Universidade do Minho, Braga, Portugal. https://doi.org/10.21814/uminho.ed.46.112021 · 研究業績 · 論文
• Nakayama A. (2021) Detection of Topics and Time Series Variation in Consumer Web Communication Data. In: Chadjipadelis T., Lausen B., Markos A., Lee T.R., Montanari A., Nugent R. (eds) Data Analysis and Rationality in a Complex World(pp. 187-195). Studies in Classification, Data Analysis, and Knowledge Organization. Springer, Cham. https://doi.org/10.1007/978-3-030-60104-1_212021 · 研究業績 · 論文
• Nakayama A., Shinji D. (2020) Non-hierarchical Clustering for Large Data Without Recalculating Cluster Center. In: Imaizumi T., Okada A., Miyamoto S., Sakaori F., Yamamoto Y., Vichi M. (eds) Advanced Studies in Classification and Data Science(pp. 71-78). Studies in Classification, Data Analysis, and Knowledge Organization. Springer, Singapore. https://doi.org/10.1007/978-981-15-3311-2_62020 · 研究業績 · 論文
• Tsurumi H., Masuda J., Nakayama A. (2020) Generalizability of Relationship Between Number of Tweets About and Sales of New Beverage Products. In: Imaizumi T., Okada A., Miyamoto S., Sakaori F., Yamamoto Y., Vichi M. (eds) Advanced Studies in Classification and Data Science(pp. 377-383). Studies in Classification, Data Analysis, and Knowledge Organization. Springer, Singapore. https://doi.org/10.1007/978-981-15-3311-2_302020 · 研究業績 · 論文

• 新興国の自律的ビジネス生態系と日系企業のソーシャル・ビジネスモデルに関する研究
• 異文化組織における摩擦原因条件を解析する方法論の構築
• 知識創出ツールに基づくことにより実利用可能となるテキストマイニング手法の開発
• 多次元尺度構成法による単相多元データの分析のための方法論の構築

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