Kansai University · Graduate School of Commerce / Faculty of Commerce · 教授

Research keywordselectronic word-of-mouth・consumer product evaluation・guilt in advertising・brand collaborations・self-brand connection・service satisfaction・gift-giving anxiety・streaming media consumption

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• 44_2024.027_1 (9).pdf2024 · 論文
• 一定期間一定額かつ利用量に制限がない動画配信サービスに対する消費者反応の規定要因の経験的探究2023 · 商学論集（関西大学商学部） 68 ( 2 ) 37 - 44 2023年9月
• Do Negative E-Reviews Have a Negative Impact on Consumer Product Evaluation?2019 · Marketing on Fire: Burning Questions, Hot New Methods, and Practical Ideas Worth Spreading (2019 AMA Summer Academic Conference Proceedings) 30 CO3 37 - CO3 43 2019年8月
• The Effectiveness of Advertising Messages Causing Guilty Pleasure2019 · Marketing on Fire: Burning Questions, Hot New Methods, and Practical Ideas Worth Spreading (2019 AMA Summer Academic Conference Proceedings) 30 AOP16 - AOP21 2019年8月

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