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Ryugaku JinjaProfessor Archive

Ryugaku Jinja · Professor Archive

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Huijuan WANG王慧娟

Yamaguchi University · Faculty of Economics · 准教授

Publications: 4
Projects: 2
Keywords: 6

留学神社

A

Basic information

Yamaguchi University · Faculty of Economics · 准教授

Research keywordsomnichannel retailing・fresh food e-commerce・shopping value・purchase intention・grounded theory・Chinese retail innovation

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Recent publications

A Study on Purchase Intention of Fresh Food E-commerce in OmniChannel Context2024 · Journal of Japan Academy for Asian Market Economics
A Study of Omni-Channel Shopping Value: A Grounded Theory Approach2023 · Journal of Japan Academy for Asian Market Economies
消費者の買物価値に関する研究 : オムニチャネルにおける消費者行動の解明2022
消費者視点からのオムニチャネルにおける買物価値に関する考察2021 · 法政大学大学院紀要 = Bulletin of graduate studies

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Grants / projects

デジタル時代におけるメーカーのチャネル戦略：消費者起点による構造の解明2026 · 科学研究費助成事業
消費者行動の新展開2025 · 2025年度法政大学大学院優秀博士論文出版助成

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Huijuan WANG · Yamaguchi University · Professor Matching · Ryugaku Jinja