Osaka University · Faculty of Economics / Graduate School of Economics · 教授

Research keywordsmarketing agility・entrepreneurial alertness・SME performance・new product development・cultural heritage tourism・brand loyalty・functional food regulation・emerging market entrepreneurship

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• The effect of anthropomorphic products on switching behaviors caused by social exclusion2026 · Journal of Applied Structural Equation Modeling Vol. 10 No. 1 p. 1-25 2026年1月15日 研究論文（学術雑誌）
• Strategic agility, marketing agility, and market-driving capability: a dynamic capability perspective on SME performance in emerging markets2026 · Journal of Entrepreneurship in Emerging Economies Vol. In press p. 1-31 2026年1月22日 研究論文（学術雑誌）
• Exploring memorable experiences’ impact on cultural heritage tourist behavior: Interaction-Ritual Theory perspective2026 · Cogent Social Sciences Vol. 12 No. 1 p. 1-16 2026年1月15日 研究論文（学術雑誌）
• The Role of Entrepreneurial Alertness in Shaping New Product Development, Marketing Capability, and Business Performance in Emerging Market SMEs2026 · 2026年

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