Kyoto University · Faculty of Economics・Graduate School of Economics · 其他

Research keywordspostcolonial branding・consumer culture in Malaya・Malaysian industrial history・Royal Selangor・canned pineapple marketing・transnational commodity history

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• Crafting a Postcolonial (Inter)national Identity: Malaysian Pewter Company Royal Selangor’s Branding Strategies (1970–1992)Enterprise & Society,
• From craft to industry and back: transnational efforts in reconstructing tin’s social meaning to the retail consumer (1950s–1960s)Journal of Historical Research in Marketing,
• Rebranding Cheapness for Colonial Consumption: The Strategies of Tan Kah Kee and Lee Kong Chian in Marketing British Malayan Canned PineapplesEnterprise & Society,