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Kaichi SAITO

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Ryugaku Jinja · Professor Archive

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Kaichi SAITO齊藤嘉一

Meiji Gakuin University · Faculty of Economics · 教授

Publications: 4
Keywords: 3

留学神社

A

Basic information

Meiji Gakuin University · Faculty of Economics · 教授

Research keywordsIT製品の普及と採用・消費者意思決定・経済学

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値引きをしても内的参照価格が下がらないとき：内的参照価格形成におけるブランドロイヤルティの調整効果
WOM発信意思決定：新しいブランドのWOM発信に対する市場反応予測とブランドコミットメントの影響
多属性参照点を考慮した段階的ブランド選択
複数製品の併用とスイッチを組み込んだ普及モデル

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Ryugaku Jinja

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