ITO EN, LTD.

ITO EN is a tea-centered beverage and food company with two main business areas: tea leaves and related products, covering the development, procurement, processing, and sale of loose-leaf products such as green tea, oolong tea, black tea, and barley tea; and beverages, including the leading tea beverage brand Oi Ocha (お～いお茶), Healthy Mineral Barley Tea (健康ミネラルむぎ茶), vegetable beverages, coffee through subsidiary Tully's, and black tea. It is not simply a company that sells bottled tea; it is an integrated tea beverage company that connects tea-leaf procurement to finished products and directly serves retailers and vending-machine locations through nationwide route sales.