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Entertainment

Sanrio Company, Ltd.

株式会社サンリオ

Sanrio is not a manufacturer that mainly makes plush toys and stationery. It is a licensing and brand-management company with more than 450 original character IPs, led by Hello Kitty. Its core income comes from licensing character-use rights to companies worldwide in return for royalties, while it also operates its own character-goods retail business and theme parks, including Sanrio Puroland and Harmonyland. Together, these activities form an ecosystem for monetizing character IP.

Main roles
Planning, marketing & business development, Design, UX & creative, Corporate admin (HR, general affairs, accounting, legal)
Ticker
8136

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