Entertainment
Sanrio Company, Ltd.
株式会社サンリオ
Sanrio is not a manufacturer that mainly makes plush toys and stationery. It is a licensing and brand-management company with more than 450 original character IPs, led by Hello Kitty. Its core income comes from licensing character-use rights to companies worldwide in return for royalties, while it also operates its own character-goods retail business and theme parks, including Sanrio Puroland and Harmonyland. Together, these activities form an ecosystem for monetizing character IP.
- Main roles
- Planning, marketing & business development, Design, UX & creative, Corporate admin (HR, general affairs, accounting, legal)
- Ticker
- 8136
