Seria Co., Ltd.

Seria is Japan's No. 2 100-yen shop chain. Its defining feature is the combination of uniform JPY 100 pricing and high profitability supported by proprietary business-efficiency systems. It uses in-house POS and SKU-level management systems to manage merchandise and sales floors in detail, achieving relatively high margins in the 100-yen format. The chain operates more than 2,100 stores, mainly company-operated, and runs efficiently through system-driven management and merchandising strength. It is headquartered in Ogaki, Gifu Prefecture.